Here's A Bright Idea!

A blog about lights, and how they can save energy, money and the environment

NEW LED Lamps hitting the Market!

Posted by adventurelightingblog on November 3, 2011

Good Morning Everyone!  It’s been a while since I’ve posted, and a lot has changed in the past few months.  Based on the comments of this blog, everyone wants to know about LED!  I will try to satisfy the audience in this post…

We just received our first samples of the 4′ linear LED T8 Tube from Philips a few weeks ago.  We have them installed and they are performing surprisingly well.  They’re running without a ballast at 87-88 watts for the 4 lamp fixture with Foot Candle measurements close to that of the T8 fixture next to it.

LED 4' Philips T8 Fixture

4' LED T8 Fixture Retrofit

The wiring was difficult.  I recieved a call from a gentleman in California a few months ago asking about these LED 4′ tubes.  His main concern as we talked was how easy they are to install.  I can speak from experience that it’s not as easy as replacing a ballast.  I spent approximately 30 minutes re-wiring the entire fixture.  With that being said, it looks really nice. 

4' LED T8 Philips Tubes

4' LED Philips Tubes

I was surprised to see that you can’t actually see the individual LED’s in the lamp.  You probably wouldn’t notice that the fixture is LED unless we told you.  (which is a good thing)

LED T8 Tube

There it is! 4' LED Philips T8

As far as how much it costs… All I will say is that you’d better be sitting down.  Give me a call/email/comment on the post to inquire more about this emerging technology.  This is where lighting is going, we’re getting closer, but we’re not there yet.

Jack Huff, along with his son Brian and wife Sue, owns and manages Adventure Lighting in Des Moines, Iowa. For more information, go to www.adventurelighting.com

Posted in Uncategorized | 2 Comments »

Cheap CFL’s Are Hurting Our Industry, And The Green Movement

Posted by adventurelightingblog on April 19, 2010

 At least once a week someone comes in to our store, complaining about a CFL they purchased.

Not one they bought from Adventure Lighting. No, these troublemakers are purchased elsewhere.

“What’s wrong with it,” I ask.

The most common responses:

“It burnt out already.”

“It overheated and melted.”

“It flickers.”

“It’s not as bright as it should be.”  

“Where’d you buy it?” I innocently inquire, knowing the answer before they give it.

“(Insert name of big box store here)”

I always feel bad for the person who got snookered into buying a “discount CFL.” They’ve probably read about the great benefits of compact flourescent bulbs, and are trying to save money on their electric bill while also doing their part for the environment.

Then they get burnt, literally – and that hurts all of us: consumers, reputable CFL distributors and the entire “green” movement.

No one knows who originally said, “You get what you pay for.” But the person should have their face enshrined on currency.

Some of these cheaply-made CFL’s claim to last 5, 6, even 10 years in some cases. But you’ll be lucky to get 6 months out of most of them.

But don’t be fooled.  There’s a reason that many of these big box stores only charge a buck or two for an 13w CFL, that we know costs double that to make properly - and it’s not out of the goodness of their hearts.

The truth is that these knock-offs are poorly designed, cheaply made and in many cases, dangerous. They can melt, catch fire, short out circuits and cause damage.

I’m not trying to specifically promote what we sell at Adventure Lighting – I think our products speak for themselves, plus there are a lot of reputable light companies in Des Moines who sell quality CFL’s, just like us.

What I am trying to do is save you money, time and headaches, while helping keep you and your family safe.  And the whole point of the CFL is to save energy and money, but when a consumer has a bad experience with one CFL, they’ll never go back.  And that doesn’t help anyone save energy.

Some things, you can buy at a big box store, or grocery chain. CFL’s should not be one of them. Period.

Those of us in the lighting industry, live, eat, breathe and talk about lights, every day – that’s our job. We read the trade journals, talk to the manufacturers, stay up to date on the latest news and, most important, stock the best brands – for us, that’s Philips, Technical Consumer Produts and Greenlite.  

So when it comes to your CFL’s, leave them to the lighting professionals.

And in the meantime,  I promise never to sell lumber, plants or milk. Although I would love to sell cookies and pastries - my wife would probably veto it. :)

Posted in Uncategorized | 1 Comment »

The New LED’s Are Here! The New LED’s Are Here! :)

Posted by adventurelightingblog on April 14, 2010

  

This post is going to be short and sweet - THE NEW LIGHTS ARE IN! THE NEW LIGHTS ARE IN! 

Okay, so I get excited about silly things – that’s what my wife has been telling me for many years lol. 

But of course any of us in the light industry will get as excited as a kid on Christmas when new things come out, especially when we get our hands on them. And nothing right now is more exciting than LED technology.  

I’ve posted earlier stuff on LED Refrigeration products – but today we received something just as cool: new Par30 and Par38 LED’s.  

  

Here's a few toys we just got in

 

Yeah, like I said, it probably doesn’t exactly have the high-tech buzz of “Ipad.” But let me tell you, these amazing lights from Philips are awe-inspiring, just the same. In fact, there isn’t a company in the world that has spent more money on research and development in LED lighting than the good folks at Philips Lighting.  

As good as these lights are, they’re going to get even better.  The Par Lamps we received today aren’t dimmable – but the next generation will be.  And while there are a lot of dimmable products out there today,  I trust that Philips would have bought it by now, if they thought it was viable. They haven’t, and my money is with them – figuratively and literally. 

  

A new par 30 LED in action

 

These lights are beefy and provide excellent light output. So if you’d like to see them in action, stop on out and we’ll show ‘em off to you – or give us a call and we’ll bring these amazing lights out to you and put them through their paces, so you can see them in action for yourself.

Meantime, I’m going to play with them – isn’t that what you’re supposed to do with cool toys at Christmas? :)  

  

  

Jack Huff, along with his son Brian and wife Sue, owns and manages Adventure Lighting in Des Moines, Iowa. For more information, go to www.adventurelighting.com

Posted in LED's | Leave a Comment »

Head To The (New) Exit Signs?

Posted by adventurelightingblog on April 12, 2010

 

A friend sent me an article on emergecy exit signs from an online magazine that I don’t read, called Slate.

After reading it, I will almost certainly continue not to read it, but do want to address something the article points out. There is apparently a movement afoot to do away with our current emergency exit signs.

The exit sign we know and love

 

“Do away with” is not entirely correct. More accurately,  some people want to replace the standard “EXIT” sign that you and I have grown up with, with a picture – specifically, a human form who appears to be running towards an open door.

A different exit sign, used in other countries

 

This is not a new movement. They’ve been working on this for over 25 years. What’s new is that they’re getting some traction, particularly with a group that never seems happy with how things are – yep, you guessed it, Congress.

The reason for wanting the change?

Our current emergency “exit” sign can not be understood by people who can’t read English. Also, the color is red, which pretty much means “danger” in any language, and could actually scare people away from it, who didn’t know any better – or so says this group of sign-changing lobbyists.

That’s why a new style of exit sign was invented in the late 70′s, by designer Yokio Ota. It shows a human figure running towards what appears to be an open door. Ota’s design was adopted by the International Standardization Organization and is now the template for many countries around the world.

So be it. If they like it, use it.

Here in the U.S. the standards for exit signs were set in the 30′s by The National Fire Protection Association. And while the color red has become the standard, it’s not required by the NFPA – just enough contrast between the writing and the background, so people can read it.

Maybe I sound like an old fogey – do something, doesn’t mean it’s right for us, here in the good ole’ U.S.

The argument that someone who doesn’t speak our language, wouldn’t understand what an “EXIT” sign means, seems ridiculous. Since people the world over are used to seeing a sign associated with a doorway that leads them out of the building they’re in, wouldn’t it be reasonable to think that a foreigner who sees a lot of big, red, illuminated signs above a lot of doors, would figure out in short order that that’s probably a ぬける sign? (“to exit” in Japanese)

I mean, is it really that much more clear when you look at Mr. Ota’s running man sign? Besides, having to constantly look at a person running for the exits while I’m trying to enjoy a movie, is scarier to me than thirty-foot high red flashing EXIT letters.

And regardless of whether it’s a red word or a green guy, wouldn’t someone with that person, teach them what it means, or wouldn’t they learn on their own? If I saw ぬけるin red, repeatedly over doors in Japan, I think I’d get the hint – hey, that must be an emergency exit!

 I’m all for change, if it’s change for the better, or change for a reasonable purpose.

But we’re talking about retrofitting literally tens of thousands of signs in this country, just for people who are not living here but are simply visiting – because I’m guessing that the people who do move here from overseas, have to learn some ability to speak English. Does that seem reasonable?  I couldn’t imagine moving to China without eventually learning some Chinese – wouldn’t I have to, if I was going to be able to survive being there?

But hey, if the green running man sign becomes the standard exit sign in this country (and I doubt it will, no more than the metric system has become our measurement standard) we’ll sell it at Adventure Lighting - just like we sell the “old fashioned” exit signs.

 

 

Jack Huff, along with his son Brian and wife Sue, owns and manages Adventure Lighting in Des Moines, Iowa. For more information, go to www.adventurelighting.com

Posted in Latest News | 3 Comments »

The Dangers Of Unprotected Metal Halides

Posted by adventurelightingblog on April 9, 2010

 

I’ve seen a lot of crazy stuff in my 20 plus years in the lighting industry.

For those who are on the outside looking into this business we love, it might seem a bit crazy to associate “crazy” and “lighting industry.” Sort of like associating “comedian” and “CPA.”

But one thing that isn’t funny but is crazy is when lights start to explode.

This can happen, we’ve discovered, with metal halide lights.

First, let me make it clear – of all the lights in the HID (high intensity discharge) family, metal halides bring the greatest number of positive qualities to the table.

They’re more energy efficient than mercury vapor lamps and offer better light quality, and we sell a lot of them at Adventure Lighting, where our clients – and we – swear by them.

But they have their drawbacks.

Metal halides are notoriously slow to turn on. They also have color shifting issues more pronounced than other lamps and put out a lot of UV radiation.

And they can explode.

Not all the time or even most of the time or, to be honest, even some of the time – in fact we’ve only seen it a couple times with a few clients with the thousands of MH’s we’ve sold over the years.

But when anything blows up that isn’t supposed toand I can think of a long list of examples here - that makes people nervous, and rightfully so.

MH light manufacturers are working on this issue and have made great strides. Yet the best solution at this point is also the simplest – using a protected metal halide.

The Protected MH - works great and it's safe

Unlike the unprotected version, the protected MH has a tubular piece of glass around the arctube that prevents glass breakage, should the bulb, on those rare occasions, explode – usually toward the end of the bulb’s life.

The protected metal halide can then be safely used in open fixtures and in areas where people and combustibles are present.

The protected MH costs a little more than its unprotected brother – but the peace of mind it brings seems totally worth it. Plus it also exposes more businesses to the wonderful qualities of the MH lamp.

And not using it, because of a little blow-up, is just crazy. :)

 

 

Jack Huff, along with his son Brian and wife Sue, owns and manages Adventure Lighting in Des Moines, Iowa. For more information, go to www.adventurelighting.com

Posted in Great Lighting Products | 2 Comments »

Car Lot Lighting: Lots Of Wasted Light

Posted by adventurelightingblog on April 5, 2010

 

I heard last week that a local car dealer (I won’t say who) spends $20,000 a month to light their car lots – or in other words, about the price of a new car, every 30 days.

I am in the wrong business – whew. And I thought we had some big electric bills this winter.

Car lots take a lot of lights - and money - to be visible at night

 

Auto dealerships have a real conundrum. They want to be good stewards and be energy-efficient, but they also want their cars for sale to be visible and look good to potential buyers.

Yet this dealer I’m quoting, can’t be atypical. Drive past any car lot in Des Moines after dusk and you’ll see dozens of dealerships using hundreds and hundreds of lights to illuminate all those pretty cars, trucks and vans.

So what are the alternatives?

The easiest, AND CHEAPEST, fix is to switch from the basic 400w Metal Halide that nearly every lot uses, to an econ-o-watt 360w Metal Halide.  This bulb is designed to be a direct replacement for the 400w version.  No ballast changes, just un-screw old, screw-in new. 

The Philips 360w Metal Halide - a real energy saver

 

This bulb puts out just as much light as its higher wattage brother, but instantly saves 40 watts of energy.  Assuming you’re running the lights on your lot 11 hours a night, 365 days a year, at an average of $0.10 per kWh, you could save $16 per year, per bulb.  OH, and by the way, Mid-American Energy gives you a rebate of $3.00 per bulb. 

How many 400 watt lights do you have on your lot?   

Another alternative is to completely change out the fixtures to an LED replacement fixture.  This isn’t a cheap solution, but the energy savings and maintenance savings can be an excellent way to justify this option.

Another alternative is to only turn on every other light, rotating them each hour. Many car dealers look at me like I’ve lost my mind when I suggest this, but there’s plenty of research to show that car lots can be well-illuminated using this method. There are special sensors that can accomplish this – and we’re talking about a 50% reduction in lighting costs. If you’re writing a check for 20 grand a month to Mid-American Energy, it seems like it might at least be worth considering.

How much car shopping do you do after 2am?

 

In fact, if all car dealers across the country reduced their energy consumption by just 10%, they would see a total of $193 million in energy savings. For some dealers, those savings could be the difference between staying in business or turning out the lights, for good.

The other option is something “going green” proponents have been suggesting for years – shut all the lights off after 2am. Yes there are people who browse car lots at that time. But I know that no car dealer is actually selling cars at those hours. In fact the vast majority of cars are purchased in daylight. Perhaps all the car dealers in town could enter into some kind of joint agreement.

Sure. And maybe the KCCI Weather Beacon will go dark.

Red means...?

 

But if I was a smart car dealer who really wanted to make a PR splash, I’d tell the public that I was going to start shutting off my lights after 2am, to save energy, and the environment – and that I was going to pass those energy savings onto my customers.

Turn off the lights, sell a few more cars. Hey, maybe I am in the wrong business.

Jack Huff, along with his son Brian and wife Sue, owns and manages Adventure Lighting in Des Moines, Iowa. For more information, go to www.adventurelighting.com

Posted in Business Lighting | 3 Comments »

Almost Time To Stop Using Those T12 Ballasts

Posted by adventurelightingblog on April 1, 2010

  

If you’re still using those old, creaky, outdated 4-foot T12′s and the magnetic ballasts that go with them, here’s a reminder – you won’t be able to buy those ballasts new, starting July 1st. 

That’s because the Department of Energy will ban the manufacture of the ballasts starting on that date – no more replacement ballasts for the T12′s. And that’s probably going to tick some people off, who either didn’t know the ban was coming, or forgot about it. 

You’ll still be able to buy the electronic ballasts, of course. But the magnetic ballasts are going the way of The Vega and New Coke. And so are T12′s, which will no longer be made after 2012.

This whole thing started back in 2005, when ballast manufacturers had to stop selling magnetic ballasts for new fixtures with full wattage T12 lamps. A year later, light fixture manufacturers had to stop using the ballasts in their T12′s. 

It’s not like people aren’t still buying the T12′s – we sell our share. I also read something the other day that said 30% of all 4-foot fluorescent light sales in the U.S., are T12′s. That means a lot of people are going to wake up July 1st needing to retrofit their T12 lighting sockets, otherwise they’re going to be scrambling to find replacement ballasts from anyone who happens to have any left in stock. 

Bye-bye, ballast

 

But let’s face it, the technology is outdated, and there are far better alternatives to the T12 - the T8 and T5 are much more efficient, provide better light and last longer. Plus there are a load of incentive programs to motivate companies to upgrade to more advanced lighting technology, whether they’re still using the T12′s or even more outdated incandescents. 

There are some T12′s that will manage to avoid the Government’s axe. Here’s the list, from The National Lighting Bureau: 

T12 dimming ballasts that dim to 50% or less, two-lamp F96T12HO ballasts designed for outdoor sign applications where temperatures may fall to as low as -20F, and magnetic ballasts with power factors less than 0.90 designed and labeled for residential building applications. 

  

If that’s you, then you’re safe. If not – or if you’re not sure and don’t want to get caught with your T12′s down – call us at Adventure Lighting and let us help. We’re at 515-288-0444. 

As for me, I can’t wait to see those T12′s gone – don’t let the door hit you in the ballast. :)  

   

   

Jack Huff, along with his son Brian and wife Sue, owns and manages Adventure Lighting in Des Moines, Iowa. For more information, go to www.adventurelighting.com

Posted in Latest News | Leave a Comment »

For Most Light Problems, Here’s A Light Solution

Posted by adventurelightingblog on March 28, 2010

 

Working in the lighting industry for over 25 years, I’ve had, and heard, my share of problems with fluorescents and incandescents.

The dumb light

With incandescents, it’s pretty simple – the light’s burned out, the glass shell is broken or the light isn’t getting juice. They’re what I call the “dumb” light of our industry, which is one of the many reasons why I’m so pro-fluorescent.

Yet with CFL’s higher IQ – like most smart people – comes more challenges. From pre-heats to instant on, there is a long list of things that can go wrong; light won’t come on, light flickers, light comes on at the ends but the middle stays dark, light glows then fades, light has dark rings around it, light hums when it shouldn’t, light is strange color when lit – the problems are endless.

Luckily for me and all my brethren in the lighting and electrical industry, there are fewer reasons that cause these fluorescent problems than there are problems themselves, and even fewer solutions that solve those problems.

Yet that doesn’t mean that figuring out the reason or solving the problem is always a piece of cake.

Fluorescent - smarter light, more issues

It can be as simple as no power getting to the fixture or a burnt-out bulb to more complex issues, like a bad circuit, bad starter, bad socket, bad ballast, grounding issues, low line voltage, bad connection to the metal reflectors…and the list goes on.

As any of you light pros can attest, it can sometimes be challenging when we’re trying to help solve a problem for a customer who doesn’t live in our “light” world and therefore may not know a ballast from a breaker. I personally love these customers, because they inevitably allow me a “teachable” moment, to explain what’s going on in terms they can understand and shine a little light on this industry that I so dearly love.

For contractor or laymen, there are lots of trouble-shooting resources on the internet. Even though I may be relatively new to the web and all the very powerful tools it provides (and, let’s face it, all the silly time killers that I generally avoid) when I find something I like, I want to share it with you – particularly if it pertains to our industry.

I’d like to recommend one, in particular, that I think does a great job of explaining the lighting problem, the potential reason and the possible solution.

Leave troubleshooting to the pros

Before I offer it here, I do want to send out one warning to untrained consumers who read this blog – never ever ever under any circumstances attempt to do any troubleshooting or do-it-yourself lighting fixes yourself. There’s a reason electricians have to go through all those years of training and apprenticeship in order to be licensed and bonded in the state of Iowa. Leave it to the pros!

Having said that, I wanted to share with you this very smart, concise, handy guide to fluorescent lighting troubleshooting that I stumbled upon recently. It’s actually an older web site, from 2006, but I love the way it’s laid out and easy to understand. Just click the URL below:

http://nemesis.lonestar.org/reference/electricity/fluorescent/trouble.html

Whether you’re a an experienced electrician or don’t know a thing about lights, this guide can either be a great resource, or just very interesting reading. Happy problem solving, and let me know if it helps.

 

Jack Huff, along with his son Brian and wife Sue, owns and manages Adventure Lighting in Des Moines, Iowa. For more information, go to www.adventurelighting.com

Posted in Uncategorized | Leave a Comment »

LED Linear Light Replacement – Hype Vs. Fact

Posted by adventurelightingblog on March 25, 2010

I always want to pass along great information, even if I didn’t think of it.

For what I”m about to share with you, I’ll gladly pass credit on to Jim Brodrick, Lighting Program Manager for the U.S. Department Of Energy. Jim probably knows more about LED technology than any other person in the world. So when he says something on the subject, we in the light business treat him like the old E. F. Hutton commercials – when he talks, we listen.

One of the things Jim has been talking about recently is LED linear light replacement, and in particular, research done through the U.S. Government’s Caliper program, which analyzes the latest and greatest lights to hit the market, to see if they live up to their marketing hype. What he’s uncovered through the testing, is something that all of us in the industry, should know.

One Caliper report that Jim shared from last year, showed that LED linear replacement lamps may not be ready to replace T12 and T8 fluorescents.

“LED technology is not yet ready to displace linear fluorescent lamps as replacement light sources in recessed troffers for general interior lighting.”

 

I’m no word smith but I get the drift - we probably need to pull back a bit before we anoint LED as the greatest thing since sliced bread, at least in its current form, as applied to replacing office fluorescents.

Linear LED may not be ready for the bigtime.

Some of the problems included:

1. CALiPER found that the light output from LED replacement lamps only amounted to half, at most of fluorescent it was supposed to replace. Their lower than expected light output, performance and efficiency meant that testers had to add extra lights, in order to maintain standard fluorescent output. Which kinda screws up the whole idea of using them.

2. Another problem the Caliper testing uncovered, says Jim, is that troffers fitted with LED replacement lamps had “narrower light distribution, which could compromise illumination uniformity and vertical illumination in existing installations.”

3. The news gets worse – further testing in three of the four LED’s required bypassing the fluorescent ballast. If you’re retrofitting, that means more labor, higher cost and more of a pain in the ballast. Efficiency was also diminished, wattage became uncertain, lighting colors became too cool to match other lights - you can see where Jim is going with this.

More testing last year pretty much verified the earlier research. Light output in the LED replacement lamps performed below the T8′s and T12′s they were replacing, at almost every benchmark – output, efficiency, color, additional labor you name it.

And then there’s the additional cost. We all know that LED replacement lamps are expensive - they average upwards of $100, even $150, compared to the miserly $3 T8 standard fluorescent. And, as the report noted, nobody knows how these LED’s hold up, long-term, because there ISN’T any long-term - they haven’t been out long enough. Whatever the lights are promising in terms of lifetime usage hours – I’ve seen some at over 50,000 hours – that’s nothing but an educated guess by the manufactures.

Of course the other issue revealed by the testing is that the fluorescents themselves have their own sets of problems. Low temperatures negatively affect their performance. There’s the mercury issue, although Philips has done a fantastic job of reducing it, by over 30% compared to competitors bulbs, in most cases. The report is highly critical of manufacturer’s over-hyped claims on their products - as if this is anything new to us who distribute them.  T8 technology still is one hell of a light!

T8's Still Rule the Lighting World.

As for LED’s – if they live up to the hype, great, we’ll be on the front lines, singing their praises to our contractor clients. But for now we’ll hang onto our incredibly efficient stringently tested high performing T8′s – unless and until the truly “next best thing” comes along.

Jack Huff, along with his son Brian and wife Sue, owns and manages Adventure Lighting in Des Moines, Iowa. For more information, go to www.adventurelighting.com

Posted in LED's | Leave a Comment »

What’s The Right Light For Your Room?

Posted by adventurelightingblog on March 22, 2010

 

A lot of us are working on Spring cleaning and remodeling projects, as we get our homes and businesses ready for more friends, family and foot traffic.

Improving the lighting is as important to the look of the areas where we live, work and shop as anything, and a lot of people come to us at Adventure Lighting seeking advice on the proper way to light these areas. While we don’t pretend to be professional light designers, we’ve certainly seen our share of lights and lit space, enough to be able to offer these simple tips for you.

1. Dare To Be Different

I tell home owners and business owners all the time - experiment with your lighting! Let your imagination run wild! And it doesn’t matter whether your talking about lighting in a residential living space, or retail shopping area – let your hair down.

Bold can be beautiful

Why? Think about how much lighting we’ve seen throughout our lives – literally hundreds of thousands of lit bulbs in uncountable situations, most of it set up in very common, standard ways. And there’s nothing wrong with that – sometimes, as the saying goes, a cigar is just a cigar, and a light is just a light…regardless of how much it pains me to say that.

But even though our eyes are drawn to light, it takes a lot to really grab and hold our attention – since our eyes think they’ve seen it all. Well we’ll show them a thing or two! :) Be bold, innovative, playful - use lights and fixtures that are interesting and unusual (I’m sure we have a few among the 100,000 we stock in our Adventure Lighting warehouse) to illuminate areas in ways you’ve never seen before. Mix traditional with unique, be willing to experiment – the visual space you light up is like a canvas, so be the painter and have fun!

2. Use multi-bulb dramatic lighting to show off

 Whether you want to show off a new painting, plant or retail display, try fixtures that use several lights. In residential environments, this is most common in bathrooms and kitchens but don’t feel limited to these areas. In retail settings, try isolating the multi-light fixtures in corners, to showcase particular merchandise – this can also create some very interesting shadow effects, depending on how you position the display.

Multi-fixture lights really dress up an area

Of course, depending on the retail setting, you may have to make due with traditional flourescents and fixtures. But even so, don’t be afraid to experiment by adding other smaller, more intimate light fixtures – when properly positioned, this combination can create dynamically lit areas that that will grab the attention of your customers.

3. Pay attention to lighting color

 More than anything else, the color of the lights you use will dictate how the light is reflected in the room, be it residential or retail. Using off-white colors – from tan to blue or red –  will give the room a warmer, more inviting tint. Yet this needs to be balanced, particularly in a retail setting, by what people are looking at in the room and how they need to see it. Obviously, if your customers need to read a lot of small print on labels, then white, bright colors becomes a necessity.

But you also don’t have to light the entire retail space like a grocery store, either – unless it is a grocery store! The lack of light can be more interesting to a shopper’s eyes than the usual highly illuminated space they’re used to seeing in stores. So again, be willing to play with the color of the lights, to create a more soothing, relaxed retail experience. 

4. Add LED lights to add dollars at the cash register

LED's really dress up a retail space

 Retail studies over the years show that when planned out, properly illuminated retail environments can dramatically increase store traffic and sales. In particular, the use of LED lighting – for floor displays, window displays and to indicate different departments and product categories – can have a powerful impact at the cash register.

People who shop your store obviously don’t know your store like you do. Lighting is the perfect way to “illuminate” them, at least as much as signage can and sometimes when your employees can’t. :) These lights can focus on particular merchandise or even help guide shoppers in the way they walk through your store – and how you want them to experience it.

The right lighting brings a room to life

The right lights – whether for a residential or retail setting – are critical to creating the perfect environment for you, your family, your guests or your customers. Finding the right lighting look means knowing what works best, and being willing to play with it. In the end, lighting really is like paint and your room, a canvas – so have fun, and paint!

 

 

Jack Huff, along with his son Brian and wife Sue, owns and manages Adventure Lighting in Des Moines, Iowa. For more information, go to www.adventurelighting.com

Posted in Room Lighting | Leave a Comment »

 
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